You’ve seen them on runways, in ads for jeans, on Instagram feeds, and even on billboards in Dubai’s malls. They’re confident, radiant, and unapologetically themselves. But here’s the question that still pops up: what qualifies as a plus-size model? Is it just about being bigger? Or is there more to it than numbers on a tape measure?
Quick Takeaways
- There’s no single universal size for plus-size models-it varies by brand, country, and runway.
- In 2025, most agencies and brands consider size 12 (US) and up as plus-size, but some start at size 8.
- It’s not just about size-it’s about presence, personality, and how you carry yourself in front of the camera.
- Plus-size modeling is no longer a niche. Major brands like Savage X Fenty, Aerie, and Universal Standard rely on it.
- Body diversity is now a business decision, not just a trend.
What Exactly Is a Plus-Size Model?
Let’s cut through the noise. A plus-size model isn’t someone who’s just "bigger than average." That’s too vague. In fashion, it’s about where you fit on a scale that’s been historically built for one body type: thin.Most modeling agencies and fashion houses in the U.S. and Europe classify a model as plus-size if they wear a size 12 or higher (US sizing). In the UK, that’s often a size 16+. But here’s the twist-some brands, especially those focused on true inclusivity, start their plus-size range at size 8. Why? Because even a size 8 can feel "plus" to someone who’s spent years being told their body isn’t "model material."
It’s not just about the number. It’s about representation. A plus-size model is someone who challenges the outdated idea that fashion only looks good on one body type. They’re the ones walking in shows where the designer didn’t just add a few extra sizes at the last minute-they designed the whole collection with curves in mind.
In Dubai, where fashion is booming and global brands are expanding, you’ll see more local models breaking into this space. They’re not just filling a quota. They’re changing the game.
Why This Matters-Beyond the Runway
Think about the last time you bought clothes. Did you feel seen? Or did you scroll past 90% of the models because they didn’t look like you?That’s the power of plus-size modeling. It’s not just about looking good in a dress. It’s about feeling like you belong in a world that’s spent decades telling you you don’t.
When a brand hires a size 16 model to wear their new line of denim, they’re not just selling jeans. They’re saying: "Your body is valid. Your confidence matters. You deserve to see yourself in the spotlight."
And it’s working. Brands that embrace size diversity see higher engagement, better sales, and stronger customer loyalty. A 2024 study by the Fashion Institute of Technology found that campaigns featuring plus-size models had 27% higher click-through rates than those that didn’t. That’s not charity. That’s smart business.
In Dubai, where luxury and inclusivity are no longer opposites, brands like Modanisa, The Modist, and even local designers are casting models who reflect the real diversity of their customers. It’s not about being politically correct. It’s about being profitable-and human.
How Plus-Size Modeling Has Changed (And Why It’s Not 2010 Anymore)
Ten years ago, plus-size models were often grouped into their own "special" category. They walked in separate shows. They were featured in "curvy fashion" magazines. They were the exception, not the norm.Today? That’s over.
Plus-size models now open shows for Chanel. They’re the face of Victoria’s Secret’s new line. They’re on the cover of Vogue. They’re not just "plus-size models"-they’re models. Full stop.
Why the shift? Three things:
- Consumer demand. People are tired of seeing only one body type. They’re calling out brands on social media. And brands are listening.
- Legal pressure. In places like France and California, laws now require diversity in advertising. Even in the UAE, where there’s no such law, global brands follow international standards to stay consistent.
- Model activism. Women like Ashley Graham, Lizzo, and local talent like Dubai-based model Nour Al-Mansoori are using their platforms to demand change-and they’re winning.
It’s not about being perfect. It’s about being real.
What Sizes Are Actually Used Today?
Let’s get specific. Here’s what you’ll actually see in 2025:| Region/Brand | Typical Starting Size (US) | Typical Range | Notes |
|---|---|---|---|
| Major U.S. Agencies (IMG, Ford, Wilhelmina) | Size 12 | 12-24 | Most common baseline for commercial and editorial work |
| Universal Standard, Aerie, Savage X Fenty | Size 8 | 8-28 | Designed for true inclusivity; size 8 is considered plus in their system |
| UK Brands (Boohoo, ASOS) | Size 16 | 16-24 | UK sizing runs smaller than US; size 16 = US 12 |
| Dubai-Based Labels (Modanisa, Lulus Middle East) | Size 12-14 | 12-26 | Reflects regional body diversity; often includes modest fashion |
| High Fashion Runways (Chanel, Gucci, Prada) | Size 10-12 | 10-18 | Still limited, but growing. Size 10 is now considered plus on some runways |
Notice something? There’s no one-size-fits-all answer. That’s the point. The industry is moving away from rigid boxes. It’s about fluidity, not labels.
What Else Matters Besides Size?
Here’s the truth: You can be a size 18 and still not be hired as a plus-size model. Why? Because modeling isn’t just about measurements.It’s about:
- Presence. Can you command a room-or a camera-with just your eyes?
- Confidence. Do you own your body? Not just in photos, but in the room?
- Versatility. Can you sell a luxury scarf as easily as a pair of jeans?
- Professionalism. Are you on time? Do you take direction? Do you know how to pose without being told?
Many aspiring models think they just need to hit a size number. But agencies are looking for personality. They want someone who brings something unique to the table-whether that’s a bold eyebrow, a laugh that lights up a room, or a story that makes people pause and think.
In Dubai, where the fashion scene blends global trends with local culture, models who can navigate both worlds-wearing a hijab on one shoot and a crop top on the next-are in high demand.
How to Get Started as a Plus-Size Model in Dubai
If you’re reading this and thinking, "That could be me," here’s how to begin:- Know your size. Get measured by a professional tailor-not your bathroom scale. Know your bust, waist, hips, and inseam.
- Build a portfolio. Hire a photographer who specializes in body-positive work. You don’t need expensive shots. You need honest, well-lit images that show your range.
- Find the right agencies. Look for agencies in Dubai that specialize in diversity. Names like Model Management Dubai, Dubai Models Agency, and The Curve Collective are open to plus-size talent.
- Be active on social media. Instagram is your runway now. Post consistently. Show your style. Engage with brands. You don’t need 100K followers-you just need the right ones.
- Don’t wait for permission. Brands are looking for you. Start tagging them. Send your portfolio. Show up.
There’s no magic formula. But there’s a simple truth: if you’re confident, professional, and authentic, you already have what they’re looking for.
What to Expect When You Walk Into a Casting
Your first casting might feel intimidating. You’re walking into a room full of people who’ve been doing this for years. But here’s what actually happens:- You’ll be asked to stand still, turn around, walk a few steps.
- No one will ask you to lose weight. If they do, walk out. That’s not a brand you want to work with.
- You might be asked about your background, your interests, your values.
- They’ll check your measurements-not to judge, but to match you with the right client.
The goal? To see if you fit the vibe of the campaign. Are you joyful? Are you powerful? Are you real? That’s what they’re after.
In Dubai, many castings happen in the evenings at studios in Jumeirah or Downtown. Some are even held in private homes or rooftop lounges. It’s less about the studio and more about the energy.
What’s the Pay Like?
Let’s talk money. In 2025, pay for plus-size models in Dubai ranges widely:- Local brands: AED 500-2,000 per shoot
- International brands (via Dubai offices): AED 3,000-10,000 per day
- Runway shows: AED 1,500-5,000 per show
- Long-term campaigns (3-6 months): AED 20,000-80,000
Top-tier plus-size models-those with strong social followings and brand partnerships-can earn over AED 150,000 a year. It’s not easy. But it’s possible.
Myth vs. Reality
Let’s clear up a few lies you’ve probably heard:- Myth: Plus-size models are only hired for "curvy" brands.
Reality: They’re now in luxury ads, tech campaigns, car commercials, and even pharmaceutical ads. - Myth: You have to be a certain shape.
Reality: There are curvy, athletic, tall, short, hourglass, pear-shaped, and apple-shaped plus-size models. Diversity is the point. - Myth: It’s a trend.
Reality: It’s a movement. And it’s here to stay.
Frequently Asked Questions
Is a size 12 considered plus-size?
Yes, in most fashion markets, size 12 (US) is the standard starting point for plus-size modeling. However, some inclusive brands consider size 8 and up as plus-size. It depends on the brand’s sizing philosophy.
Do you have to be tall to be a plus-size model?
No. While runway models are often tall (5’9”+), commercial and editorial plus-size modeling values personality and versatility over height. Many successful plus-size models are 5’5” to 5’8”.
Can I be a plus-size model if I’m not a size 12 yet?
Absolutely. Many agencies are now open to models who are transitioning into larger sizes or who are size 8-10. The industry is moving toward inclusivity, not just size thresholds.
Are there plus-size models in the Middle East?
Yes. Dubai, Riyadh, and Cairo have thriving scenes. Models like Nour Al-Mansoori and Rasha El-Sayed are breaking barriers by blending cultural modesty with body positivity.
Do I need a professional photographer to start?
Not necessarily, but it helps. A few high-quality, well-lit photos showing your range (front, side, full body, close-up) are enough to start. Focus on authenticity over perfection.
Final Thought
What qualifies as a plus-size model? The answer isn’t in a number. It’s in a movement. It’s in the woman who walks into a casting and says, "I’m here because I deserve to be." It’s in the brand that says, "We see you." It’s in the little girl who looks up at a billboard and finally sees herself.You don’t need to be perfect. You just need to be you.