You’ve seen the photos-glamorous, polished, flawless. Maybe you’re planning a shoot for your brand, your portfolio, or just for fun. And now you’re wondering: what do models charge for photoshoots?
It’s not a one-size-fits-all answer. A model in Dubai isn’t just a face with good lighting. They’re a professional, often with years of training, a team behind them, and a brand to protect. So when you ask about pricing, you’re really asking: What am I paying for?
Quick Answer: What Do Models Charge for Photoshoots?
In Dubai, models typically charge between AED 500 and AED 5,000 per hour, depending on experience, type of shoot, and usage rights. For full-day sessions (6-8 hours), expect to pay between AED 3,000 and AED 20,000. High-end fashion or commercial campaigns can go higher-sometimes over AED 50,000 for a day.
Key Takeaways
- Beginner models charge AED 500-1,500/hour; top-tier models charge AED 3,000-10,000+/hour.
- Usage rights (social media vs. billboards) drastically change the price.
- Booking through an agency adds 20-30% to the rate but gives you vetted talent.
- Location, wardrobe, and makeup are often extra-ask upfront.
- Always get a contract. No exceptions.
What Exactly Are You Paying For?
Let’s cut through the noise. When you hire a model, you’re not just paying for their time. You’re paying for:
- Experience: A model who’s worked with Vogue Arabia, L’Oréal, or Dubai Fashion Week knows how to pose, move, and react under pressure. They don’t need 10 takes to get it right.
- Professionalism: They show up on time, know how to work with photographers, and respect your vision. No flaking. No last-minute cancellations.
- Look and brand: Their body type, skin tone, hair color, and overall vibe match your campaign. You’re not hiring a person-you’re hiring a visual asset.
- Exclusivity: If you book a model for a commercial campaign, they may not work with your competitors for 3-6 months. That’s premium.
Think of it like renting a luxury car. You’re not just paying for gas-you’re paying for the brand, the reliability, the image it projects.
Types of Photoshoots and Their Price Ranges
Not all shoots are created equal. Here’s how pricing breaks down in Dubai:
- Portfolio Shoots (for models): AED 500-1,500/hour. These are usually done by up-and-coming models building their books. Often, they’re open to trade-for-exposure deals.
- Social Media Content: AED 1,000-3,000/hour. Used for Instagram, TikTok, or brand campaigns. These models know how to pose for vertical video and natural lighting.
- Fashion Editorials: AED 2,500-8,000/hour. Think runway-inspired, high-end editorial spreads for magazines like Harper’s Bazaar Arabia.
- Commercial Ads: AED 4,000-15,000/hour. Used in TV commercials, billboards, or product campaigns. These models have proven appeal and often come with a media kit.
- High-End Luxury Campaigns: AED 10,000-50,000+/day. Think Rolex, Chanel, or Emirates Airlines. These are top-tier models with international portfolios.
Remember: A model charging AED 1,000 for a 2-hour shoot might be perfect for your startup’s Instagram. But if you’re launching a perfume line in Dubai Mall? You’ll need someone who’s already been featured in Dubai Fashion Week.
How to Find Models in Dubai
You’ve got two main paths:
- Through an Agency: Agencies like Elite Model Management Dubai, Models1, or Qatar Models & Talent handle vetting, contracts, and logistics. You pay 20-30% more, but you get reliability, backup options, and legal protection.
- Direct Booking: Many models list their rates on Instagram or personal websites. Search hashtags like #DubaiModel, #DubaiModelAgency, or #ModelDubai. Always check their portfolio, past clients, and reviews.
Pro tip: Avoid models who only post selfies with no professional work. Real models have consistent, high-quality portfolios-not just party pics.
What to Expect During a Photoshoot
Here’s what actually happens on set:
- Prep time: 30-60 minutes for hair, makeup, wardrobe changes. You’ll need a makeup artist and stylist unless you’re doing a raw, natural look.
- Shoot duration: Most sessions last 3-6 hours. Top models rarely do more than 8 hours without a break.
- Location: Studios in Jumeirah, Downtown, or Al Quoz are common. Outdoor shoots at the Palm or Desert Park require permits and extra fees.
- Deliverables: You usually get 10-30 edited photos. Full galleries cost extra. Always clarify this before signing anything.
One client told me: “I thought I was hiring a model. I ended up hiring a director, a therapist, and a stylist all in one.” That’s the reality. Good models know how to read the room and adapt.
Pricing Breakdown: What’s Usually Extra?
Here’s where people get burned:
- Wardrobe: If the model doesn’t own the outfit, you pay for rental or styling fees (AED 500-2,000).
- Makeup & Hair: AED 800-2,000 depending on the artist’s experience.
- Location Permit: Outdoor shoots in public areas like Burj Khalifa or Dubai Marina cost AED 1,000-5,000.
- Usage Rights: Using a photo on Instagram? That’s one price. Using it on a billboard in Dubai Mall? That’s 3-5x more.
- Exclusivity: Pay extra if you want the model unavailable to competitors for 3-6 months.
Always ask: “What’s included?” Don’t assume.
Safety Tips: Protect Yourself and the Model
Dubai is safe, but models are still professionals. Here’s how to keep things respectful and legal:
- Always sign a contract. It doesn’t have to be fancy. Just outline dates, rates, usage rights, and payment terms.
- Never ask for nude or suggestive content. It’s illegal in the UAE. Even if the model says yes, it’s still a crime.
- Pay through traceable methods. Bank transfer or PayPal. Never cash unless it’s a tiny local shoot.
- Respect boundaries. If a model says no to a pose, don’t push. They’re not there to please you-they’re there to do a job.
- Bring a chaperone. Especially if you’re a solo photographer. It protects both parties.
Models have reported being ghosted, harassed, or pressured. You don’t want to be that client.
Comparison: Model Photoshoots vs. Influencer Shoots in Dubai
| Feature | Professional Model | Influencer |
|---|---|---|
| Cost per Hour | AED 500-10,000 | AED 800-15,000 |
| Experience | Trained in posing, lighting, movement | Self-taught, often relies on natural vibe |
| Consistency | High-works with multiple brands | Variable-depends on mood or energy |
| Usage Rights | Clear contracts, often exclusive | Often limited to social media use |
| Professional Team | Usually has stylist, makeup, agent | Often does it themselves |
| Best For | High-end campaigns, magazines, billboards | Instagram, TikTok, brand awareness |
Models deliver polish. Influencers deliver authenticity. Choose based on your goal-not your budget.
Frequently Asked Questions
Do models in Dubai charge more than in other cities?
Yes, Dubai models generally charge 20-40% more than models in cities like Bangkok or Manila. This is due to higher living costs, strict regulations, and the premium demand for international-standard visuals. A model who charges AED 2,000/hour in Dubai might charge only AED 1,200 in Istanbul.
Can I negotiate model rates?
Yes-but only if you’re clear about your budget and expectations. Beginners are more open to negotiation. Top models rarely budge unless you’re offering long-term work or exposure in a major publication. Always offer something in return: “I can give you 10 free edited photos for your portfolio” works better than “Can you do it cheaper?”
Do models need a visa to work in Dubai?
Yes. All models working in Dubai-even for one-day shoots-must have a valid work visa or be on a tourist visa with explicit permission for commercial work. Agencies handle this. If you’re booking directly, verify their visa status. Working without one risks fines for both you and the model.
How far in advance should I book a model?
At least 2-4 weeks for mid-tier models. Top models book 2-3 months ahead, especially during Dubai Fashion Week (February) or major events like Expo City launches. Don’t wait until the day before.
What if I don’t like the photos after the shoot?
That’s why contracts exist. Most models offer a small number of retakes (1-2) during the session. If you’re unhappy with the final edit, you usually still pay the agreed fee unless there was a major breach (e.g., they didn’t show up). Always review a sample edit before booking.
Final Thought
Models aren’t expensive because they’re “just pretty.” They’re expensive because they make your brand look professional, credible, and desirable. The right model doesn’t just show up-they elevate your entire project. Whether you’re launching a new product or building a personal brand, investing in the right model isn’t a cost. It’s a strategic move.
Know your budget. Know your needs. And never skip the contract.