You want the straight answer without scrolling forever. Bella Hadid is represented by IMG Models, and that’s been the case through 2025. If you’re here to book, fact-check, or plan a campaign in Dubai, here’s the fast path and what to expect.
- Agency today: IMG Models - global representation through New York, London, Paris, Milan, Sydney offices.
- How to verify: check her portfolio on IMG’s official site and her current Instagram bio - never rely on DMs or fan pages.
- Booking path: submit a brief to IMG - expect high six figures plus travel and buyouts for global campaigns; exacts depend on usage, term, and territories.
- For Dubai shoots: lock permits with the Dubai Film and TV Commission, use a licensed local production partner, plan for 5% VAT, regional usage clarity, and visas.
- Red flags: anyone asking to pay via personal wallets, vague Gmail addresses, or pushing “private events” without paperwork is not legit.
If you only needed the name, you’re done. If you’re making decisions - budgets, timelines, permits - keep reading. This guide cuts the noise and lays out a clean, safe way to move.
Direct answer, verification, and why the agency matters
The direct answer: Bella Hadid agency - IMG Models. They are her global representative, handling fashion campaigns, covers, runway, commercial work, select appearances, and approvals. If a brand, event, or media outlet wants Bella, the conversation goes through IMG or a brand partner where she’s an ambassador.
Why this matters: agents don’t just “pass messages.” They protect image, manage usage rights, negotiate fees, coordinate schedules, and ensure compliance with law and safety. If you go around them, you risk fraud, IP disputes, and contracts that get voided. In beauty and fashion, approvals are tight - creative, styling, hair and makeup, glam teams, retouching guidelines, and exclusivity windows are scrutinized line by line.
How to verify today:
- Go to IMG Models’ official site and search Bella’s portfolio - you should see current digitals, selected work, and the office contact button. If you see outdated cards or broken pages, call the main office line listed on IMG’s site and confirm the correct email format before sending sensitive info.
- Check Bella’s Instagram bio - if there’s an agency contact, it usually mirrors IMG. Ignore any “manager” accounts that aren’t tagged by Bella or IMG.
- Cross-check credible media - industry outlets like Business of Fashion, Vogue Business, and WWD typically reflect current representation when they publish profiles or campaign news.
What not to do:
- Don’t wire retainers to personal accounts or crypto wallets. Established agencies invoice via corporate entities with clear remittance details.
- Don’t rely on “close friend of the family” intros. If it’s real, IMG will be looped in fast.
- Don’t assume a past brand ambassadorship means direct booking. Even long relationships route through agents and brand legal teams.
Quick Dubai note: if you plan to shoot in Dubai Design District, Dubai Media City, Downtown, or Jumeirah, your agency-repped talent will expect a properly permitted set. The fastest way to keep things smooth is to add a Dubai production service company that already has DFCC workflow on speed dial.
Bella Hadid’s representation context, what drives fees, and how to scope a clean brief
IMG Models is a global network. Practically, this means different office teams can touch the same booking depending on where you are and where the content will run. For a Dubai-based fragrance shoot meant to run GCC-wide and on global social, you may see IMG New York lead commercial terms while Europe or London weighs in on EU usage, and a regional PR partner aligns PR calendars.
What drives the fee:
- Usage: the biggest lever. Internal only vs paid social vs OOH vs TV. Global rights are significantly more expensive than GCC-only.
- Term: 3 months, 6 months, 12 months, or multi-year. Renewals cost, sometimes with annual uplifts.
- Territories: single market, GCC, MENA, EMEA, Global. Each expansion adds cost.
- Exclusivity: category lockouts - for example, if you want exclusivity in fragrance, fashion, or skincare, that premium can be massive.
- Deliverables and production load: number of stills, cutdowns, behind-the-scenes, TikTok assets, and attendance of events.
- Schedule risk: fashion weeks, Cannes, Venice, Met Gala season. Peak periods need longer lead time and more budget.
A simple way to model a budget:
- Start with a base day rate for on-set time.
- Multiply by a usage factor: Internal 0.5 - Paid social single market 1.0 - Paid social multi-market 1.5 - OOH/print 2.0+ - TV/cinema 3.0+.
- Add term multipliers: 3 months x1 - 6 months x1.5 - 12 months x2 - Multi-year on request.
- Add territory multipliers: Single market x1 - GCC x1.3 - MENA x1.5 - EMEA x1.8 - Global x2.5+.
- Layer exclusivity and holdbacks if required.
- Finally, add travel, glam team, per diems, insurance, and post usage like whitelisting.
You won’t finalize numbers without IMG, but this framework helps you pre-qualify your range and avoid a month of back-and-forth. For celebrity supermodels, even a lean digital-only GCC campaign can climb into high six figures once you add usage and term. Global, multichannel work typically clears that by a lot.
Scope a brief that gets fast traction:
- Brand and product: be clear if it’s fashion, beauty, fragrance, jewelry, or a crossover capsule.
- Creative: 1-2 pages with mood, shot list, locations, wardrobe direction, glam vibe, and retouching standards. Approvals prefer clarity over poetry.
- Deliverables: list exact assets - stills, video lengths, aspect ratios, language versions.
- Usage: channels, regions, term, start date. Note if you plan to renew.
- Exclusivity: any category lockouts, with timing.
- Schedule: target dates in Dubai or abroad, backup dates, timezone constraints.
- Team: director or photographer shortlists - think names agents trust.
- Budget range: give a window so the agent knows where to steer.
Fraud and impersonation are rampant. IMG portfolios and office emails are your source of truth. If someone says they can secure Bella for a private appearance at a hotel with no contract, that’s your cue to walk.
| Booking route in Dubai | Best for | Upsides | Risks to watch | Typical extras |
|---|---|---|---|---|
| Through IMG Models only | Brand campaigns, ambassador roles, editorials, runway | Legit, insured, approvals aligned, clean usage rights | Lead times, premium cost, strict creative controls | Usage buyouts, glam team fees, visas, 5% VAT |
| IMG + global brand partner | When Bella is already the face of the brand | Faster approvals, existing brand safety | Creative must fit brand guardrails | Category exclusivity and timing windows |
| Direct outreach without agency | None - avoid | Looks “easier” on paper | High fraud risk, unenforceable contracts, reputational damage | Hidden deposits, fake invoices - walk away |
References you can trust for representation status: IMG Models’ official portfolio listings, their office directories, and coverage from Vogue Business or WWD when they announce major campaigns or ambassadorships. You don’t need links to know those are industry standard sources - agents look at them too.
How to work with Bella from Dubai - step by step, costs, permits, and clean execution
If you’re running a GCC or global brand team out of Dubai, here’s a practical flow that keeps momentum and compliance tight.
- Lock your objective: campaign, cover, appearance, or capsule. Different objectives equal different approvals and fees.
- Draft a 1-page brief: product, markets, channels, term, and a budget window. Add a link to visuals - don’t send 50MB attachments on first email.
- Engage IMG: contact the relevant office listed on Bella’s IMG page. If you’re unsure, the New York office typically routes celebrity jobs.
- Pre-clear timing: check against fashion week calendars, Cannes, Venice, and major brand launches. Dubai dates to avoid clashes: International fashion weeks and Ramadan if your creative needs adjustments.
- Build your local backbone: a licensed Dubai production partner to handle Dubai Film and TV Commission permits, location permissions, and traffic control. Popular shoot zones include d3, DIFC Gate Avenue, Downtown, Alserkal Avenue, and the desert - each needs different clearance.
- Budget for the full picture: talent fee plus usage, glam team, travel business class or higher, 5-star accommodation, security if needed, local transport, studio or location fees, permits, insurance, and contingencies.
- Contracts and compliance: IMG will issue talent agreements. Your team should mirror with production, NDAs, image rights, and model release that matches usage exactly. No usage - no posting.
- Payments: expect a deposit on signing and balance on delivery or prior to release. All invoices will be from official entities - cross-check legal names and bank details with IMG by phone if anything looks off.
- On-set operations: keep headcount lean, provide private spaces for glam and wardrobe, align on a shot list that respects timeboxing. The easiest way to win goodwill is to finish on schedule.
- Post and approvals: never publish unapproved images. Supply selects for agency and talent review, apply retouching guidelines, and keep a versioned tracker for every channel’s usage window.
Pricing reality check:
- Even without public rate cards, you should assume high six figures for paid, multi-market campaigns once you add usage. Global multi-channel usage plus exclusivity can move well beyond that.
- Appearances and events are quoted case by case. Red carpets and festivals are often tied to brand ambassadorships, not one-off cheques.
- Press and editorial can be separate - editorial rates are structured differently than advertising.
Permits and legal in the UAE:
- Permits: Dubai Film and TV Commission is the go-to for location permits. Your production partner handles submissions and bonds.
- Visas: international talent and crew need the correct visas. Your local fixer will manage entry, letters, and any work permits as required.
- Insurance: public liability and worker’s comp equivalents. Some locations will not confirm without certificates.
- VAT: 5% applies to most local services. Factor it in early to avoid surprise uplift.
Approval etiquette that saves days:
- Send clean decks with clear file names. One PDF, not eight attachments.
- Offer two great concepts, not six average ones. Decision fatigue kills timelines.
- Share your risk mitigations upfront - weather contingency, indoor backup, helicopter alternatives if airspace is restricted.
Mini-FAQ
Has Bella changed agencies recently? Public listings and industry coverage through 2025 show IMG Models as her representative. Rosters can evolve, so always confirm on IMG’s official site before you act.
Can I book through a friend who knows the family? Don’t. If it’s real, IMG will appear on the email. If IMG isn’t in copy, you’re not protected.
Does she do private events? High-profile talent rarely accepts private one-offs without brand context and full contracts. If someone promises a “private walk-through” at a hotel, it’s almost certainly not legit.
Why do quotes vary so much? Usage, term, territories, and exclusivity are multipliers. A Dubai-only social burst for 3 months is not the same as a global OOH and TV flight for a year.
How fast can we move? If your brief is tight, approvals can start within days. Complex exclusivity and global usage take longer. Build in 3-6 weeks when you can.
Who approves creative? IMG, Bella’s team, and any brand partners if the work touches existing ambassadorships. Expect detailed notes on styling, glam, and retouching.
Quick checklist you can copy into your PM tool:
- Objective and markets defined
- Creative deck with shot list and references
- Usage and term stated clearly
- Budget window approved internally
- Dubai production partner onboarded
- Permit plan with DFCC timeline
- Insurance certificates requested
- Contract templates ready for IMG review
- Approval calendar mapped to release date
Ready for next steps? Draft the one-pager and confirm representation on IMG’s site. If you’re Dubai-based, line up a seasoned local production house before you press send. It signals you’re serious and keeps the timeline clean.