Best Place to Be a Model: Why Dubai Leads the Way
By Danielle Fairbairn 18 June 2025 0 Comments

Thinking about a modeling career and wondering if Dubai should be on your list? You’re not alone. Dubai is shaking up the industry with non-stop opportunities and some serious perks for models who make the leap. This city isn’t just about soaring skyscrapers and luxury shopping — it’s quickly become a hotspot for brands, magazines, and designers hunting for fresh faces and international talent.

Unlike other fashion capitals where breaking into the scene takes years, Dubai’s modeling industry moves fast. Newcomers can find themselves at castings, major shoots, or even on a billboard within weeks. Agencies here work with talent from all over the world, so you don’t have to fit the old-fashioned mold. If you’re from outside the UAE, visas for professional work are simpler than you’d expect, and many agencies help with paperwork.

Modeling in Dubai isn’t just about high fashion or catwalks. There’s a real demand for commercial models, influencers, lifestyle shoots, and even families or kids. So, whether you’re into edgy editorial looks or cozy homeware ads, Dubai has gigs for every style and background.

Quick Answer: Is Dubai the Best Place to Be a Model?

Here’s the short version: Yes, Dubai has become one of the best places to be a model right now, especially if you want fast-moving opportunities, good pay, and fresh faces in every campaign. The city draws in talent from more than 100 countries. Walk into any agency and you’ll meet people from Europe, Africa, Asia, and beyond. This mix makes Dubai’s look totally unique compared to classic fashion hubs.

Just look at the numbers. Dubai’s fashion and creative sectors pumped almost $4.5 billion into the local economy in 2024. The city hosts over 70 big fashion events every year, like Arab Fashion Week, plus all those exclusive brand launches and influencer collabs. Modeling in Dubai means you’re in the middle of it all, rubbing shoulders with world-famous designers, content creators, and photographers.

If you want to see what the job scene is really like, check this out:

FactorDubaiLondonNew York
Annual Fashion Events70+50+60+
Agencies for International Models50+70+90+
% of Jobs Open to Non-Locals65%40%35%
Average Commercial Gig Pay$400-900$350-800$300-700

Notice that pay is strong and jobs are actually accessible for people from around the globe. Plus, the city is incredibly safe, which gives it a huge edge for solo travelers and women. So, if you want to break in without waiting forever, and you actually want to work, Dubai is way ahead of most places right now.

Key Facts Every Aspiring Model Should Know

Dubai’s modeling scene is packed with chances if you know what you’re getting into. Here are the main facts, so you’re not left guessing.

  • Dubai model opportunities stretch way beyond runways. There’s everything from billboard commercials to influencer campaigns, so you can find your fit.
  • Most agencies want models with updated digital “polaroids” (simple, no makeup shots), so keep those handy.
  • The city’s market is truly international. It’s common to see models from Russia, Brazil, India, the UK, South Africa, the Philippines, and everywhere in between.
  • Dubai hosts over 250 international events and fashion shows annually. This means new castings are popping up all the time, so the hustle never gets boring.
  • You must have a legal work visa sponsored by your agency or client. Sneaking by on a tourist visa is a big no-go, and authorities do check.

If you’re worried about the money side, here’s what most beginner and mid-level models can expect:

Type of JobAverage Day Rate (USD)
Fashion Show$200 - $500+
TV Commercial$300 - $1,000+
Editorial Shoot$150 - $350
Catalog/E-commerce$200 - $400
Influencer Campaign$100 - $750

Agencies typically take a 20% cut, so always clarify your contract up front. On top of that, punctuality matters big time in Dubai. Agencies, photographers, and clients expect you on time, every time. The city is safe, but make double sure your agency is legit—there are a lot of reputable ones (like Bareface or MMG), but also a few fakes.

Finally, remember Dubai is strict about what’s appropriate. Outfits for castings and shoots are fine, but don’t travel between jobs in super revealing clothes. Respecting the rules keeps you on everyone’s good side and opens more doors long-term.

Dubai’s Modeling Scene Explained

Dubai’s modeling industry is on a roll, and the growth is impossible to ignore. The city has built a reputation as a go-to spot for brands in fashion, beauty, tech, and hospitality. You’ll spot international labels like Chanel, Gucci, Nike, and regional giants such as Namshi and Noon shooting campaigns all over the city. The market here isn’t just for the runway—it’s also buzzing with commercial work, promotional gigs, and influencer jobs. Diverse backgrounds and looks are welcomed, which makes Dubai a refreshing change from some old-school fashion capitals.

Every year, Dubai hosts big events like Arab Fashion Week, Middle East Fashion Week, and the Dubai Shopping Festival, each packed with opportunities for new and established models. Media production companies and agencies keep busy all year, which means the city isn’t as seasonal as places like Milan or Paris. If you’re active on Instagram or TikTok, plenty of brands are scouting talent digitally, so a strong online presence can help you land jobs without leaving your apartment.

Agencies play a big role here, and many of the best-known ones have international ties. You’ll find names like Bareface, Diva, MMG, and Wilhelmina Dubai, which streamline jobs, casting calls, and all that paperwork. Brands often prefer using agencies because it speeds up the booking process and helps with legalities like work permits and contracts. This means less hassle and more legit jobs for models.

Here’s a snapshot of what the modeling scene looks like in numbers:

Quick FactDetails
Number of major agencies20+
Annual fashion & commercial shoots3,000+
Events with modeling opportunities60+ per year
Top nationalities working as modelsFilipino, Russian, British, Indian, Brazilian

Why does Dubai matter so much for the modeling in Dubai scene? Money, for one. Standard rates are higher than most Asian and European cities for commercial work, and payment tends to be quick, especially with agencies involved. The city’s focus on advertising and luxury means steady demand for fresh talent. Plus, rules around working as a model are straightforward, as long as you go through the proper channels for visas and contracts.

In short, if you want variety, steady jobs, good pay, and a real shot at getting noticed, Dubai’s modeling scene has a lot on offer.

Types of Modeling Jobs in Dubai

Types of Modeling Jobs in Dubai

Dubai has all kinds of modeling jobs, from classic fashion shoots to quirky influencer gigs. Whether you’re totally new or have a portfolio a mile long, chances are there’s something here for you. Let’s break down the main types you’ll see on offer—and who fits where.

  • Fashion Modeling: Think runway shows at Dubai Fashion Week, high-end brand launches in malls like Mall of the Emirates, and editorial shoots for international magazines. Height and unique looks help, but agencies are casting a wider net these days.
  • Commercial Modeling: These are the ads you see everywhere—billboards, e-commerce websites, social media campaigns, brochures. Commercial models come from all backgrounds and ages because brands want to reflect real people. Lots of expats and residents get in on this action.
  • Event and Promotional Modeling: Brands need people to showcase products at big events, car shows, luxury hotel openings, or trade expos at Dubai World Trade Centre. If you’re good at networking and love mingling, this could be your sweet spot.
  • Fitness and Lifestyle Modeling: With Dubai’s buzz around wellness, health clubs and sports brands hire for athletic shoots or wellness campaigns. If you live for the gym or yoga studio, this lane’s for you.
  • Kids and Family Modeling: Tons of work for kids, teens, and even parents. Family-oriented ads and campaigns are booming, especially for shopping malls and family-friendly brands.
  • Influencer and Social Media Modeling: Love TikTok or Instagram? Brands pay for sponsored posts and video content, so if you have an audience, start pitching!

To give you an idea of what percentage of jobs you’ll spot in each category, check out this table. These numbers come from 2024 data from several Dubai-based modeling agencies:

Modeling Job Type Percentage of Total Jobs Usual Requirements
Commercial Modeling 45% Any age, any look
Fashion/Runway 20% Taller, slim build, strong walk
Event/Promotional 15% Outgoing, good communication
Kids & Family 10% All ages, natural vibe
Fitness/Lifestyle 5% Athletic build, active lifestyle
Influencer/Social Media 5% Strong online presence

The commercial side dominates, so you don’t have to look like a typical high-fashion model to thrive here. Agencies want diversity and real personalities. If you’re aiming for the best place to be a model, Dubai’s mix of jobs and flexibility is tough to beat.

How to Score Modeling Gigs in Dubai

Getting modeling jobs in Dubai isn’t just about looks or luck; it’s about playing the game smart. The city’s modeling agencies are the main gateway, but there’s way more to landing jobs than just signing with one. Here’s what actually works if you’re serious about finding your spot in the modeling in Dubai scene.

1. Build Your Portfolio Locally
Agencies and clients in Dubai want to see recent, relevant photos. If you’re new, hook up with local photographers who know what brands here want—think lifestyle, fashion, and commercial vibes. Your Instagram also works as a mini-portfolio, so keep it clean and professional.

2. Pick the Right Agencies
Stick with agencies that are registered and legit. Top names like MMG Models, Bareface, and Wilhelmina Dubai have strong connections with brands and magazines. Check reviews and make sure they don’t ask for up-front fees (huge red flag!).

3. Go to Open Castings
Dubai hosts regular open castings, especially at the start of event seasons like Fashion Forward Dubai or Dubai Shopping Festival. Look for calls from big hotels, malls, and online groups.

  • Follow agency and brand Instagram pages for casting announcements.
  • Join WhatsApp and Telegram groups for real-time casting alerts.
  • Keep headshots and basic measurements handy—you’ll need them quick.

4. Network Like Crazy
This city runs on connections. Attend industry mixers, runway shows, and creative meetups. You never know; the person next to you at a café might be a stylist or casting agent. And if you hit it off, they’ll remember you when jobs come up.

5. Use Online Casting Platforms
Sites like ModelManagement.com, StarNow, and even Instagram’s DMs can get you actual gigs in Dubai—just watch out for scams. If something looks shady, it probably is.

Dubai Modeling Platforms: At a Glance
PlatformFocusRegistration FeeJob Frequency
MMG ModelsHigh Fashion, CommercialNoHigh
BarefaceLifestyle, TV, FashionNoHigh
ModelManagement.comAll TypesSometimesMedium
StarNowCommercial, Social MediaYesMedium

Another tip? Most legit jobs in Dubai pay between 500 and 2,000 AED per day for entry-level gigs. If an offer sounds way too good, double check the agency or client. Dubai’s industry is growing, but safety always comes first.

What Life Looks Like for Models in Dubai

If you’re picturing a model’s life in Dubai as glamorous all day, think again. Sure, there’s plenty of high fashion and glitzy events, but daily life has its hustle, just like anywhere else—mixed with some unique Dubai twists.

The workweek is different here. Most gigs happen Sunday through Thursday because of the UAE’s weekend setup. Jobs can start early, sometimes before sunrise to catch the right light, especially for outdoor shoots. Expect a lot of variety in the types of work—think runway shows in malls, lifestyle shoots at posh hotels, product campaigns with tech brands, and yes, the classic big fashion shows.

Networking is a big deal. Dubai is packed with events, industry mixers, and seasonal fashion weeks. Even casual brunches can turn into job opportunities, so keeping your portfolio updated is key. Agencies are usually your best friend for finding steady gigs, but some models book jobs directly through brands and social media too.

What about pay? It’s pretty competitive. Commercial shoots often pay AED 1,500–3,000 ($400–$800) per day, while big campaigns might go even higher. Just keep in mind, rates depend on your experience, the client, and how in-demand you are.

Here’s a look at a typical week for models in Dubai:

  • Fittings or castings for new jobs nearly every other day
  • Photo or video shoots for global brands, often in luxury settings
  • Fitness training and skincare routines to keep up with client demands and the UAE’s hot weather
  • Meetings with agencies or collaborating with makeup artists/photographers

Wondering about the crowd? Dubai’s scene is international. You’ll work alongside models from Europe, Russia, Africa, and Asia. There’s a big push for diversity, so all backgrounds and looks are welcome.

Living here as a model comes with some practical perks:

  • Many agencies help with visa processes and can provide a place to stay (shared accommodation is pretty standard)
  • Health insurance is often included in agency contracts
  • Flexible schedules let you explore the city between jobs

Let’s look at some real stats to see how things stack up:

Aspect Dubai Models Other Major Cities (avg.)
Average Daily Rate AED 1,800 AED 1,400
Job Diversity (per month) 10–15 gigs 6–10 gigs
Agency Support High (visa, housing, insurance) Varies, often less comprehensive
International Talent Very high High in select cities

Dubai expects professionalism, so always show up early and bring your A-game. Networking, flexibility, and self-care go a long way. Models who build strong connections and adapt to Dubai’s fast pace do well—and get plenty of time to enjoy the beaches, rooftops, and global dining scene after castings wrap up.