Modeling Rates in Dubai – Quick Guide

Thinking about how much a model actually earns in Dubai? You’re not alone. Whether you’re a fresh face or an experienced pro, knowing the price range helps you set realistic expectations and negotiate smarter.

Dubai’s fashion scene mixes high‑end luxury, fast‑fashion e‑commerce, and a growing plus‑size market. Each segment pays differently, and the numbers can swing wildly depending on experience, shoot type, and client budget.

Typical Pay Ranges

Here’s a quick snapshot of what you’ll see on most contracts:

• E‑commerce / catalog shoots: AED 500‑2,000 per hour or AED 2,000‑8,000 per day. Brands like fast‑fashion retailers usually sit on the lower end, while high‑end boutiques pay more.
• Editorial / magazine spreads: AED 1,500‑5,000 per hour, often with a flat daily rate of AED 5,000‑15,000 for full‑day shoots. Top magazines may add travel and accommodation.
• Runway shows: AED 1,000‑3,000 per show, plus a travel stipend if the show’s out of town.
• Plus‑size and curve modeling: Rates are nearly the same as standard editorial, but some agencies offer a 10‑15% premium to attract diverse talent.
• Commercial TV and video: AED 2,000‑6,000 per hour, with extra for usage rights if the ad runs for a long period.

These figures are averages. Top supermodels in Dubai can command six‑figure sums per campaign, especially when they bring a strong social media following.

Factors That Influence Your Rate

Don’t take the numbers at face value. Several key factors can push your pay up or down:

• Experience level: New faces start at the low end, while seasoned pros charge premium fees.
• Agency representation: A reputable agency negotiates better terms and often includes a percentage cut (usually 10‑20%).
• Client type: Luxury brands, international designers, and established retailers usually have bigger budgets than local startups.
• Usage rights: If the client wants the images for a long campaign, online ads, or billboards, expect a higher rate or an added fee.
• Location and travel: Shoots outside Dubai (e.g., Abu Dhabi, Riyadh) often come with travel allowances.
• Time of year: Fashion weeks (January, March, September) see a spike in demand and can boost rates.

Knowing these levers helps you ask the right questions during contract talks and avoid surprises later.

For freelancers, having a clear rate sheet that outlines hourly, daily, and per‑project fees makes negotiations smoother. Include clauses for extra hours, overtime, and usage extensions. If you’re just starting, consider a lower base rate to build a portfolio, but always keep an eye on the market to raise your price as you gain exposure.

Finally, keep your social media polished. Brands love models who can promote the shoot on Instagram or TikTok. A strong follower count can add a few thousand dirhams to your fee because you’re essentially delivering extra marketing.

Bottom line: Dubai offers a wide pay spectrum, and you can influence where you land by sharpening your skills, choosing the right agency, and understanding what each client truly needs. Use this guide as a starting point, track your earnings, and adjust your rates as you grow. Happy modeling!