Ask five people who the prettiest girl is, and you’ll get five different answers. In 2025, though, there’s a crew of hot models who have everyone talking. Names like Kaia Gerber, Adut Akech, and Bella Hadid seem to pop up everywhere—from Insta feeds to billboard ads in Times Square. People aren’t just paying attention because of their looks, but also because they set trends, speak up on issues, and know how to work both the camera and a crowd.

Beauty has gone beyond just having perfect cheekbones or shiny hair. What’s hot now? A style that’s genuine but polished, a personality that stands out, and a social media game that’s on fire. These girls grab attention for more than just runway walks—they build brands, get real with fans, and seem like they actually have fun doing it. Want to know who’s winning, what makes them click, and how you can spot the next big thing? Stick around—there’s a lot more to talk about than just faces in magazines.

• Quick Facts: Hottest Models of 2025
• What's Driving Beauty Trends: Then and Now
• Popular Faces: Top Models Stealing the Show
• What Sets These Girls Apart?
• How to Spot the Next Prettiest Girl

Quick Facts: Hottest Models of 2025

If you want a lightning-fast rundown of the prettiest girls ruling 2025, here’s what you need to know. These models aren’t just all over fashion week—they’re front and center on TikTok, in global ad campaigns, and taking over streaming shows. Each one brings something unique to the table, which is why they’re getting so much attention right now.

• Kaia Gerber continues her reign with iconic Versace and Chanel campaigns. She’s snagged big beauty deals, too, and keeps stacking magazine covers.
• Adut Akech is a face you see everywhere, from the Valentino runways to international Vogue covers. She’s also vocal about using her platform for good and won the Model of the Year award at the British Fashion Awards.
• Bella Hadid is a regular on the world’s biggest runways and never shy with her style choices. Her social channels rack up millions of likes, and her street style keeps getting copied.
• Lila Moss (yes, Kate Moss’s daughter) proves she’s more than just famous genes. She’s already walked for Fendi and Marc Jacobs, and she’s got a fresh, relatable vibe that brands love.
• Amelie Zilber is a new name that’s exploded on social media and in beauty campaigns this year. She’s all about mixing modeling with activism, and she’s connecting fast with Gen Z fans.

What’s wild is how the title of prettiest girl isn’t about one look or background. It’s about impact and staying power—models today have to keep up with trends, bring their own flair, and actually talk to fans. Want to keep track of the biggest names? Just check what faces are popping up in global Nike, Dior, and beauty brand ads, and you’re pretty much set.

What's Driving Beauty Trends: Then and Now

Think back just a decade—high cheekbones, super skinny bodies, perfect skin, and loads of Photoshop ruled the beauty scene. Victoria’s Secret Angels set the standard, and if you didn’t fit that look, you probably didn’t make the cut. Magazine covers pushed one style, and most *prettiest girl* picks looked basically the same. Everything felt a bit copy-paste, whether you were in Paris, New York, or scrolling through early Instagram.

Fast forward to right now, and the whole game’s switched up. Social media platforms like Instagram and TikTok drive what’s considered hot way more than glossy ads do. People want authenticity, personality, and confidence. Lots of today’s top models—think Ashley Graham, Paloma Elsesser, and Quannah Chasinghorse—break old rules with fresh looks, bold opinions, and real-life stories that connect. Even big agencies and fashion brands (like Gucci or Rihanna’s Savage X Fenty) now cast for diversity, attitude, and someone who actually interacts with fans online.

Why the shift? Smartphones give everyone access to the spotlight. If you’re bold and you post, you can go viral overnight—look at how YouTube helped break out Gigi Hadid, or how TikTok launched brand deals for new faces almost weekly. Anyone can build a massive follow, launch a makeup line, or call out brands for not being real. So instead of one cookie-cutter face, you’ve got a buffet of styles, body shapes, and backgrounds getting noticed globally.

Here’s what’s pushing trends now:

• Fans want real stories. Perfect is boring; relatable is cool.
• Diversity matters. No one shape or shade rules the scene anymore.
• Influencers mix high fashion and thrift-shop steals in the same feed.
• Personality shows up in everything—from a goofy TikTok to an honest beauty review.

So, if someone asks why the current *prettiest girl* list looks so different from ten years ago, the answer’s simple. What’s trendy now is less about fixing flaws and more about owning them. Social media, big brands, and fans together are flipping the script—and models are showing us that beauty thrives on change.

Popular Faces: Top Models Stealing the Show

If you’re wondering who’s leading the pack in the modeling world right now, you’ll see some familiar faces and a few breakout newcomers. The fashion scene’s gotten faster, with social media pumping out new stars almost overnight. Still, a tight group of models keeps grabbing the spotlight every season.

Prettiest girl talk starts with Kaia Gerber. She’s Cindy Crawford’s daughter, but she’s made her own name by walking for top brands like Prada, Versace, and Loewe. She’s picked up the Model of the Year award (British Fashion Awards, 2023) and keeps popping into high-profile campaigns, setting the bar for young models everywhere.

Then you’ve got Bella Hadid. She was named Model of the Year at the 2022 Fashion Awards and doesn’t show any signs of slowing down. From working with Marc Jacobs and Off-White to trending on TikTok for her unique street style, she remains a global fashion icon. Bella’s known for speaking out about mental health, which makes her even more relatable to younger fans.

Adut Akech is a trailblazer. She’s a South Sudanese-Australian model who keeps racking up big runway gigs with Chanel and Valentino. In 2024, she landed on the cover of British Vogue twice and joined Time’s 100 Next list, which highlights leaders shaping the future. Adut’s also famous for pushing for more diversity on runways and in campaigns.

Among new faces, Alex Consani is a Gen Z favorite, dubbed “the internet’s top model” by Vogue in 2025. She went viral for her TikToks and has since worked with Alexander McQueen and Balenciaga. Her quirky humor sets her apart, showing how personality now counts for just as much as looks.

• Kaia Gerber - Model of the Year honors, Prada/Versace campaigns
• Bella Hadid - Model of the Year 2022, TikTok and streetwear icon
• Adut Akech - Vogue covers, diversity advocate
• Alex Consani - Social media star, runway mainstay for Balenciaga

If you want to keep up, check their socials—they often set and break the trends. Brands book them for more than their looks now. It’s about what they stand for, how they connect online, and the impact they have outside the runway. That’s what’s making these girls truly hard to ignore in 2025.

What Sets These Girls Apart?

Let’s be real—just being pretty doesn’t get you to the top anymore. The girls making all the noise in 2025 do more than score magazine covers. For starters, they mix beauty with brains and guts. Most are outspoken on issues, from mental health to climate change, and brands are loving it. Bella Hadid, for example, opened up about her struggles with anxiety. Kaia Gerber mixes modeling gigs with her book club and activism. Adut Akech, who grew up in a Kenyan refugee camp, uses her platform to speak for refugees worldwide.

It’s not just their stories or what they stand for, though. These models know how to work social media like pros. In 2024, Bella Hadid had over 60 million Instagram followers, turning her page into a media empire. Kaia Gerber doesn’t just post selfies—she shares what she reads, her workouts, and what really goes on at shows. That kind of behind-the-scenes access is gold for fans and keeps everyone hooked.

If you need the numbers, here’s how a few top models compare on social reach and brand power this year:

So what’s the takeaway? The prettiest girl in the world today is someone who blends style, substance, and social clout. She’s not just a face but a full-on brand, making it almost impossible not to notice her. If you’re thinking looks are everything, think again—the current queens of modeling work hard at building connections, sharing real talk, and being more than just a pretty picture.

How to Spot the Next Prettiest Girl

If you’ve ever tried to predict who’s about to be the next prettiest girl on everyone’s lips, you know it’s not easy. There’s a little more to it these days than just waiting for a face to pop up on magazine covers. It’s a mix of trends, timing, and something special you can’t always explain. But there are some clear signs and patterns if you know where to look.

• Watch Social Media Traction: Platforms like Instagram and TikTok launch more model careers than castings alone. If a model’s follower count spikes from 20k to 500k in a few months because of a viral collab or reel, pay attention. For example, in early 2025, Maya Jouad blew up after a single 12-second reel got 10 million views overnight.
• Look Beyond Mainstream Agencies: The hottest names aren’t always signed by the biggest agencies. Rogue and boutique agencies like The Lions and IMG Australia are known for spotlighting fresh talent who break the mold.
• Check What Brands Are Doing: Brands like Chanel and Versace have a radar for fresh faces. If a girl starts popping up in their launches or ad campaigns, she’s probably about to go big. Last year, Alycia Debnam-Carey became Versace’s face after a single eye-catching campaign in Milan.
• Notice Crossover Fame: Is she acting, singing, or doing YouTube too? When a model shows up on a Netflix series or drops a music collab, her name usually spreads fast. Kaia Gerber started blowing up right after her “American Horror Story” cameo.
• Authenticity Sells: Models who keep it real, share what’s behind the scenes, and connect with their audience usually catch on faster. The newer fans want to see something genuine, not just staged runway shots.

The number of Instagram followers is still the sharpest tool for early spotting, but you don’t want to just hunt numbers. Engagement rate (likes plus comments divided by followers) shows if fans are actually interested. If her engagement hovers over 8%, she’s probably getting hot.

Finally, keep an eye on the hashtags too. Searching #newfaces2025 or #hotmodels2025 will churn up girls who are about to start trending. If you’re following fashion blogs or even Reddit threads like r/models, you’ll pick up those early hints before the rest of the world notices. If you want bragging rights for knowing the next big name—don’t just scroll, pay attention.