Supermodel Rankings 2025 – Who’s on Top and Why It Matters

Ever wonder which faces are pulling the biggest paychecks in fashion right now? You’re not alone. Every year the industry puts together a list of the highest‑earning models, and the numbers can surprise you. Below you’ll get a quick look at the current supermodel rankings, how the earnings are measured, and why those numbers matter to anyone who follows fashion or works with talent.

How the Rankings Are Calculated

Most ranking sites add up money earned from runway shows, brand deals, social media ads, and personal lines. They pull data from contracts, public statements and reliable industry reports. A big contract with a luxury brand can push a model up several spots, while a steady stream of Instagram partnerships can keep them in the top five.

What’s important to note is that the figures are estimates, not exact numbers. Agencies rarely share the full details, but the rankings use the best publicly available info. That means the list gives a solid picture of who’s making the most money, even if a few dollars are off.

Current Top Supermodels

At the moment the leader is Kendall Jenner, who topped the list with earnings over $45 million thanks to her mix of runway work, a major perfume line, and endless Instagram sponsorships. Close behind are Gisele Bundchen, still pulling strong numbers from her skincare brand, and Bella Hadid, whose recent deals with high‑end denim and beauty brands have boosted her income.

Other names you’ll see popping up regularly are Kaia Gerber, who benefits from a family legacy and solid runway fees, and Liu Wen, a rising star whose Asian market contracts are huge. The list also features a few surprise entrants, like former athletes turned models who secured lucrative branding deals.What’s interesting is the spread: the top three models each make more than $30 million, while the next five sit in the $15‑$30 million range. The gap shows how a few mega‑deals can dominate the earnings game.

If you work with brands, the rankings are a good reference for who can bring the biggest audience. A model with a high social‑media following can drive sales far beyond a runway walk. That’s why many companies look at the list when picking faces for new campaigns.

For aspiring models, the rankings give clues about where the money is flowing. Brands are investing heavily in versatile talent—those who can walk, act, and promote on digital platforms. Building a strong personal brand online can be just as valuable as landing a high‑profile runway spot.

Finally, keep an eye on how the list evolves. New contracts, market shifts, and cultural trends can move a model up or down quickly. The 2025 list already shows a rise in influencers who straddle both fashion and lifestyle content, hinting at where the industry might head next.