Richest Models: Who Makes the Most Money in Modeling?

If you’ve ever wondered which faces behind the runway also hold the biggest bank accounts, you’re in the right spot. Modeling isn’t just about looks – it’s a business that can generate serious cash. In this guide we break down how model earnings are counted, which names dominate the list in 2025, and what you can learn from their success.

How Model Earnings Are Calculated

Model income comes from several streams. First, runway fees pay a flat rate for each show. Second, commercial contracts – from beauty products to fashion brands – often include royalties that keep flowing after the campaign launches. Third, endorsement deals and personal brand collaborations can add millions when a model becomes a social media star. Agencies usually take a 20% cut, so the numbers you see online are the model’s share after that fee.

Top Richest Models in 2025

2025’s leaderboard reads like a mix of classic superstars and newer digital influencers. Kendall Jenner still tops the list, thanks to her high‑profile runway work and lucrative Instagram ads. Gisele Bündchen remains a heavyweight with her skincare line and real‑estate investments. At the other end, Asian model Liu Wen broke into the top ten after launching a fashion tech startup. These names prove that diversifying income beyond the catwalk is key to staying rich.

What sets the richest models apart isn’t just fame; it’s smart money moves. Many invest in property, startups, or even fashion brands of their own. For instance, Bella Hadid launched a sneaker line that now contributes a solid chunk of her yearly earnings. Knowing how each model leverages her brand helps you understand why some earn more than others.

If you’re a model or aspiring one, the takeaway is simple: treat every gig as a stepping stone to a bigger portfolio. Build a personal brand, negotiate royalty clauses, and explore side businesses early. Even small contracts can turn into long‑term revenue if you keep the partnership alive.

Fans often ask if the richest models are also the most famous. Not always. Some models stay relatively low‑key but dominate high‑end luxury campaigns that pay top dollar. Their earnings may surprise you because the contracts are private and the payout structures are complex.

In addition to the big names, the industry now sees a rise in plus‑size and curve models who command premium fees for breaking the mold. These models prove that diversity can be profitable, opening doors for a broader range of talent to join the wealth club.

Bottom line: the richest models combine runway work, brand deals, and smart investments. Their net worth reflects a blend of talent, business savvy, and timing. Whether you’re curious about celebrity culture or seeking a roadmap for a modeling career, watching how the top earners manage their money offers valuable lessons.