If you’re curious about how much money a model can pull in Dubai this year, you’ve landed in the right spot. The numbers aren’t set in stone, but we can break down the main pieces that shape a model’s paycheck.
For a fresh face doing runway gigs, the usual rate sits between 5,000 AED and 12,000 AED per show. Those who have a few campaigns under their belt can command 15,000 AED to 30,000 AED per shoot, especially for fashion or luxury brands.
Commercial work – think catalogues, e‑commerce, or brand promos – often pays per hour. Expect 400 AED to 800 AED per hour for standard shoots, while high‑end product shoots can push the hourly fee above 1,200 AED.
Experience is the first factor. A model with a strong portfolio and agency backing can negotiate higher fees than a newcomer. Next up is the type of work: runway, editorial, commercial, or influencer gigs all have different price tags.
Location matters too. Shooting in upscale venues like Dubai Marina or Palm Jumeirah usually adds a premium. Brands that target tourists or luxury shoppers often have bigger budgets, which translates into bigger checks for the talent.
Finally, personal branding can boost earnings. Models who maintain an active Instagram or TikTok presence often land paid influencer deals that add anywhere from 2,000 AED to 10,000 AED per post, depending on follower count.
Get signed with a reputable agency. Agencies handle negotiations, protect your rights, and usually have access to higher‑paying clients. Keep your portfolio fresh; add new shots every few months to show you’re up‑to‑date.
Network at industry events – fashion shows, casting calls, and meet‑ups. A quick chat with a designer or a photographer can turn into a paid gig.
Think about side hustles. Photo‑editing, styling, or even offering short modeling workshops can bring extra cash and showcase your expertise.
Stay aware of the law. Dubai’s labor rules protect freelancers, but it’s smart to have contracts that spell out payment terms, usage rights, and cancellation policies.
Bottom line: a model’s salary in 2025 can swing widely, from a few thousand dirhams for a one‑off shoot to six‑figure earnings for top-tier campaigns and influencer work. Knowing the factors that drive pay and taking proactive steps can push your income to the higher end of the spectrum.
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