Commercial Modeling Pay: Real Numbers for Dubai Models

If you’re planning a product launch, a brand photo shoot, or a high‑end event, you need to know how much a commercial model costs. In Dubai the rates vary a lot, but you can break them down into three simple groups: hourly, per‑day, and per‑project. Knowing the range helps you avoid surprises and set a realistic budget.

Most entry‑level commercial models charge around AED 300‑500 per hour. This covers a basic shoot with minimal styling and short hours. When you move up to experienced models who have runway or TV experience, the price jumps to AED 800‑1,200 per hour. The biggest factor here is the model’s portfolio and the client’s brand reputation.

Daily Rates and What They Include

For a full day of work (usually up to eight hours) agencies often bundle the hourly fee, outfit changes, and basic grooming into a single price. A junior model typically earns AED 2,500‑3,500 per day, while a mid‑level talent commands AED 4,500‑6,000. Top‑tier commercial faces can charge AED 8,000‑12,000 for a day, especially if the job requires travel, multiple locations, or specialized looks.

Most agencies add a travel allowance if the shoot is outside Dubai. Expect an extra AED 200‑500 for nearby emirates and higher for distant locations. Some clients also cover wardrobe and makeup, which can add another AED 1,000‑2,000 to the total cost.

Project‑Based Packages and Hidden Costs

When you hire a model for a specific campaign—say a 30‑second TV spot—the fee is often packaged. A small local brand might pay AED 5,000‑7,000 for the whole project, while an international company can spend AED 15,000‑25,000 for a well‑known face. These packages usually include usage rights for a set period (30 days, 6 months, or a year).

Be aware of extra charges: exclusive rights, extended usage, or rush fees for same‑day delivery. If you need exclusive use of a model for an entire month, expect the cost to double. Always ask the agency for a detailed breakdown before signing.

To keep costs down, consider booking a model through a reputable Dubai agency. Agencies handle contracts, insurance, and tax paperwork, which saves you headaches later. They also negotiate rates based on your budget, so you can often get a better deal than going directly to the model.

Finally, remember that the cheapest option isn’t always the best. A model who fits your brand image and works professionally can boost the quality of your campaign and deliver higher ROI. Use the numbers above as a guide, but prioritize talent that matches your vision.